…. And Sell with Sacred Heart
Have you ever felt like this?
Right now, I’m seeing red.
Not the soft red of roses.
The hot, primal red that rises when something strikes bone-deep.
I just spent precious minutes of my day reading a blog post. The headline was magnetic, the writing eloquent, the content clear.
On the surface, everything shimmered.
And yet, when I set my phone down, my body was bristling with anger I couldn’t name.
This was a fellow business coach in the so-called spiritual entrepreneurial space. By all rights, we see eye to eye on many things. That’s why the fury caught me off guard.
I paced.
I breathed.
I asked myself what chord had been struck.
And then it was obvious:
Beneath the resonance, beneath the eloquence, beneath even the marketing, the slimy thread of sales was laced like poison in once fresh, clear water.
Buy This Now, it demanded.
Now, I have worked in the marketing space for years and I don’t mind being targeted. In fact, I love it. I clearly remember the time in my teens when I first realized the world recognized Me as a buyer! I didn’t care about the products, what ensnared me was the perfect alchemy; a single phrase, a flash of color, the rhythm of sound. The expert weaving of desire out of thin air. My desire…
For something I didn’t even know about moments earlier.
Something that I now needed.
And wouldn’t be the same if I didn’t have.
That was magic.
But there’s where the magic ends in the mainstream economy…with that delicious spark of longing.
Then everything turns ugly, dripping with green toxic goo.
The second you feel that pull.
The moment curiosity stills your step.
The instant you glance too long at the glittering display …
… they’re on you like sharks on blood. Sharp smiles, jagged teeth, pressing for the ‘yes’ before you’ve even breathed the question.
That’s Sales.
Old School Sales.
Marketing beckons with charm; sales corners you with claws, teeth, talons.
Most people hate sales, some hate both marketing and sales, but this was different.
Here’s what happened in this blogpost I read. It is a relative newcomer to the whole marketing scene. Let’s call it: Skipping to the Upsell. And it goes like this:
In the entrepreneurial space, time is short. Everyone is looking for that fresh skip-step that saves precious seconds, minutes, hours, so they can hit the gym or the beach to wrack up those instagram shots that will catapult them to internet fame.
Mashing marketing and sales into one unpalatable substance and tossing into the sea of hungry fish is that shortcut.
It’s lazy at best and sleazy at worst.
Clearly, this does not belong in the soul-driven entrepreneurial space, or, in my opinion, anywhere in the modern world.
Yet it sneaks in on toxic breath.
This skip-step tactic is the toilet bowl of the industry. We hop on the free ride of the latest video or blog and get swished into someone’s porcelain bowl where we circle until we’re dizzy, money flies out of our pockets and we’re sucked down the drain into the latest course or program with big promises and no delivery. Then, poorer, wearier and covered in the smelly substance of their “secret sauce”, we arrive back into the waterways of social media, eyes wide, looking for the next toilet.
Not everyone hides behind the porcelain swirl.
There are those who elegantly partner marketing and sales on the dance floor, cue up some tasteful music and set them free to entertain. My favorite business coach is a master. Transparency is his stage and what happens there is an artful dance of dazzle and solidity where the ‘secret sauce’ is a mere whiff on the air.
That distasteful blog I read was different.
It was a stream of spiritual keywords flowing together, each one linked to another push:
buy this,
download that,
step onto my toilet paper boat and ride all the way down the drain.
At first it seemed harmless, just a soft nudge. But soon the tone shifted and the invitation became a taunt: ‘grab this now, don’t be left behind’.
Before I knew it, I was circling yet another porcelain bowl, this one painted with hearts and scented with spirituality.
What looked like a doorway into something different was just another flush, pulling me deeper into the swirl. Blatant manipulation disguised as “soul-aligned” marketing.
From a coaching perspective, it’s inexcusable. And yet this is what we’re seeing more and more in the soul-driven entrepreneurial space. Even the heart-aligned are swept into trends, pressed for time, following formulas that never quite fit.
Some smell the stench of toxicity but hold their breath and barrel through, convinced no other path exists.
But there is a path.
One without poison.
This path begins with self-expression.
Because self-expression is a natural attractor. And that’s all marketing is. Attraction.
What happens when you express yourself is that people who are intrigued by what you have to say, listen. They step in. They consider. And they get to know a piece of you that, before, they did not. Maybe they learn something, come away different, or begin to consider life from another angle.
Let’s look deeper.
Say your chosen form of self-expression is the written word:
You smash out some eloquent prose, some fiery discourse or some tangible technique, slap it onto a webpage and light it up like neon with links from everywhere pointing to this bit of your soul.
And it catches someone’s eye. Maybe it’s the image at the top. Maybe it’s a singular word in the title. Maybe it’s the whole string of words.
For a split second, you have quieted the cacophony of their entire world, inviting them to walk a few steps closer to yours. Your words paint a picture of possibility, of resonance, of something they hadn’t quite named before.
And then, before they lift their eyes from your words, they notice it: a door.
Simple. Waiting.
A door you placed with care, not to trap but to invite.
You have flipped the latch.
Not thrown the door wide and greeted them with a cheesy grin.
Not flashed a spotlight that blinds.
Just simply unlocked that door.
If your words have landed, if your theme resonates, your reader will turn the handle and push through the door into the world that holds your unique energetic signature.
Or they will continue on, carrying the echo of what they’ve found, a quiet hum of resonance in the midst of the noise..
Either way, your work is complete.
For you, the Masterful Magician of Marketing, it’s back to the keyboard, the pen and page, the voice to text.
Back to the heartfelt space of self-expression.
Do you see the difference?
True marketing stands in brilliant contrast to the dank underbelly of its counterpart.
Those who trample the sanctity of marketing do nothing like this.
They sit at their keyboard, fingers poised above the keys, a wry smile twisting their features, SEO keywords buzzing in their head like a hive of angry bees. Their mission? To ensnare the unsuspecting into parting with their tangible assets through the guise of something “free”.
There is no path.
There is no threshold.
There is only a singular trap.
Here’s the truth:
Once you understand the essence of Marketing and Sales, you see there is no skip-step.
No shortcut.
No collapsing them into one.
The path calls.
The threshold waits.
Each holds their own pulse. Thrums with their own rhythm.
Each must be honored in turn.
So, what does this mean for you?
It means guarding the purity of your resonance.
It means keeping your business aligned with the wholeness of your integrity, even as you walk through the shadowed forest of money and marketing.
How?
By remembering this:
- Marketing is the Path It is the initiation to the quest.The call that rises in the distance, steady as a drumbeat. It stirs curiosity, awakens longing, and beckons the seeker to draw near. Marketing is spacious, magnetic, resonant.
- Sales is the threshold: It is the possibility for an exchange that transforms. Here the offering rests on the altar, clear and uncluttered. Here the seeker decides if they will pledge their coin, their breath, their yes. Sales is precise, reciprocal, devotional.
They are so distinct, it’s laughable that trends insist on jumbling them together. Which is why many people are getting it so wrong.
- What is spacious cannot be forced into precision..
- Magnetic beckons to many. Reciprocal balances what is given with what is received.
- Resonant hums outward while devotional bows in reverence.
This is the frame; now the work is to test it against your own voice, mind, and actions.
Activity One: Question Everything
Here are questions to ponder, reflect and ultimately keep you in perfect tune with your inner hum.
Guarding the Path of Marketing:
- Does my voice move like a whisper of invitation, or like a shout demanding attention?
- Am I stirring curiosity and wonder, or am I cornering with pressure?
- Do my words open spaciousness, or do they tighten like a snare?
- Is what I share an expression of truth, or bait to catch?
Honoring the Threshold of Sales:
- Would I feel respected if I were the one standing at this threshold?
- Do I trust the right ones to step through, or am I clawing at every passerby?
- When the seeker arrives, do I honor their sovereignty?
- Do I lay my offering as an altar: clear, uncluttered, sacred. And wait with grace. Or do I press for a hurried yes?
Recognizing the Sacred Divide:
- Have I blurred the Path and the Threshold, collapsing them into confusion?
- If I were the seeker, would I feel safe to walk this path and free to pause at the threshold?
- Do my offerings honor clarity and reverence, or do they slide into manipulation dressed as generosity?
Allow these questions to stand as your ritual of discernment. Ponderings you can breathe with before you send, post, or sell.
And now we go deeper with action to follow up your clarity.
Activity Two: One Door
Here we direct our focus solely to sales. Self-expression (marketing) is usually natural, enjoyable, magical, while sales can feel like the opposite. Tighter. Heavier. Sometimes awkward, even dreaded.
Here is a short, repeatable practice to keep Marketing as Path and Sales as Threshold.
- Place one door. One clear next step only. No labyrinth of links.
- Call it what it is: A doorway. Something like: “If you’d like to walk further…” Keep it invitational.
- Set your altar: On the other side, show your offer cleanly: what it is, who it’s for, what’s included, price, how to say yes.
- Honor their sovereignty: Add a visible opt-out: “Take this only if it is yours.”
- Release the outcome: Take three breaths. Close your energy. Let the right ones choose.
Sales is not meant to feel like a trap from either side. This threshold of exchange is a sacred space for both you and anyone who approaches. It is a place where clarity matters, where sovereignty is honored, where every door is placed and opened with care.
The bottom line is that heart-centered entrepreneurship can be soul-aligned from beginning to end. You never have to try to squeeze yourself into someone else’s framework. You don’t have to pick up the latest tactic and fight your way through the toxic fumes. Yes, marketing and sales are the major hang ups for most intuitive business builders, so it’s tempting to smash them all together to minimize the pain. But they are distinct by design:
Marketing: the Path that beckons with resonance
Sales: the Threshold where true exchange is honored.
When you stand sentinel at the boundary between what is true and what is distortion, you are protecting the purity of everything that you have built in your business.
There is no need to twist your truth into bait.
No need to disguise your devotion in funnels and urgency.
The most powerful marketing you will ever create is the kind that reveals, not ensnares.
Let your words walk ahead of you like a quiet drumbeat.
Let your invitations stand open…not as traps, but as clear, clean thresholds.
Let your sales be altars, not cages.
And above all, hold the line between resonance and manipulation like your life depends on it.
Because it does.
Not your physical life, but the life of your work, your integrity, your mythos.
The ones you’re meant to serve can feel the difference.
They’re not looking for tricks.
They’re listening for truth.
Guard that.
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I hope this passage stirred something true in you; whether clarity, inspiration, or the simple hum of recognition. If you feel the pull, here are a few ways to walk further with me:
🌬 For the Listeners
Let the words rise through voice. The podcast version of these transmissions lives here:
https://podcasters.spotify.com/pod/show/melinda-perkins
🌿 For the Visual Seekers
If you resonate through symbol, image, and ritual inspiration, you’ll find visual transmissions, mythic imagery, and meditative sparks here:
Pinterest: Primal Beast Coven Channeling-Astrology-Tarot-Mythic Imagery
Instagram: Primal Beast Coven (@primalbeastcoven)
Or step deeper into the Dragon-temple here:
https://primalbeastcoven.com
